An important part of the ad specialty industry’s $1.74 billion drinkware market, mugs are widely used in both the home and office. According to ASI research, thirty-nine percent of people keep mugs at the office in addition to at home.
Still not convinced that promotional mugs are a promotional product with staying power? Twenty-five percent of consumers in the United States own logoed drinkware, half of which use it as often as two or three times per week.