While women are much more likely to own a bag, a staggering thirty-four percent of consumers in the United States own logoed bags. In San Diego, more than half of the consumers who receive a promotional bag reported that they kept it for two years or more.
With over 5,700 impressions per bag, bags generate more impressions in the United States than any other promotional item. Moreover, logoed bags tie with writing instruments as having the lowest cost-per-impression of any promotional item in the United States.